Sometimes people don’t respond to your emails because they’re busy, they’ve forgotten or they didn’t see it the first time.
Focus on showing a different aspect of the product/service you provide, and, most importantly, how it benefits the prospect and solves a pain point. Generally, a follow-up email should be concise and positive in tone.
In fact, many prospects don’t say yes even on the second, third or fourth follow-ups.ĭoes that mean they’re a lost cause? Surprisingly, it doesn’t research indicates that many prospects actually seal the deal after the sixth email in your follow-up chain.ĪDD_THIS_TEXT Follow-Up Email Best Practices Statistics show that persistence pays when it comes to email follow-up. If that first follow-up doesn’t tender a response, don’t give up. It’s long enough to indicate that your prospect has missed responding back to your email, but not so long that you’re completely out of sight, out of mind. Two to three days is actually a good amount of time to wait before making your first follow-up. Remember that old dating rule of thumb – wait three days before calling to ask them out again? Well, while that rule should disappear from the dating scene in favor of quicker follow-up texts, it still applies to business email follow-ups. How Long Should You Wait Before Following Up?
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*** SUPERCHARGE Your Gmail account with this FREE chrome extension *** Sending follow up messages has been happening forever, and it’ll continue to do so. It’s about plugging into a routine drill to keep reminding others of the value proposition you have to offer. It’s about reminding your prospects or recipients that you exist.
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Most business owners with an inclination to sell, professional sales people, jobseekers, link outreach builders and pretty much everyone else have to follow up every once in a while. Is it art or attitude? Andy Paul of Salesforce blog takes a shot at trying to explain this, but we’d think that it’s an art that requires a certain kind of attitude. Some people and businesses do this exceptionally well. Savvy marketers would be subtle, of course. Learning the art of follow up emails will help get the deal over the line. You’d introduce yourself, make that small talk happen, and then wait for an opportunity to pitch.
You meet your prospect online or offline.
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